Mastering the Open Floor Plan That Home Buyers Demand

Today’s home buyers don’t just desire an open floor plan. They demand it! But creating the ultimate open floor plan isn’t just about taking a sledge hammer to walls (hello HGTV!) it’s about thoughtful and creative design from the ground up. Here are a few easy ways to develop open floor plans that have pizzazz.

Definitely Define Spaces:

Carving out “functional spaces” gives buyers an idea as to how the open floor plan will flow and cater to their daily lives. Items such as area rugs and statement lighting help define spaces and add interest. By using an area rug in the great room and a gorgeous chandelier above the dining area, spaces are controlled and not confined.

Continuity is King:

Fundamental design elements such as flooring and recessed lighting should maintain a consistent feel in the open space. It may sound obvious, but this creates an aesthetically pleasing and seamless flow that home buyers desire. Make sure that furniture, accessories and art all complement each other. Even check the color palette among spaces to make sure there is a strong relationship in color choices and styling.

Stunning Standout Features:

In each “zone” of the open living space, make sure there is a design feature that really makes a statement. A beautiful, stone fireplace wall in the living area or statement pendants above the kitchen island gives personality to each of the spaces.

Keep Site Lines Secure:

Keep an open floor plan just that – open! Make sure to leave the space uncluttered and don’t obstruct site lines with unnecessarily large accessories or furniture pieces. Buyers want to envision themselves cooking, eating and entertaining all in the same open, airy space. Something such as a tall bookshelf or bulky sectional could be more of an eye sore that a striking statement.

Take a Space to Soaring Heights:

If the home can accommodate, it may be beneficial to add architectural drama. An open floor plan can feel even brighter and fresher with remarkable ceiling height and details. Vaulted ceilings or dramatic wood trim or beams may be the strong selling feature that stand out for a potential buyer.

Indoor Outdoor Relationship:

Don’t let the open floor plan stop at the back door! Create a seamless flow from the fresh, airy indoors to the outdoors with a continuation of flooring materials throughout both spaces as well as impressive, large glass doors and windows.

Have fun with a few (or all) of these creative design ideas that are sure to help a property’s open floor plan stand out!

Home Staging Business Plan – 6 Steps to Get You Started

Are you thinking of becoming a professional home stager? You’ve done your research and met with other professionals in the field of home design and real estate. Now what? Before you jump right into the hustle of setting up your home staging business, you need to have a plan first. This will help you stay on track and focus your sights on your business goals.

A business plan will help you put down your business goals and strategies on paper. Whether you are writing a detailed formal business plan to submit to your loan officer, or whether it’s just notes and reminders you’ve jotted down on a notebook, a business plan will help your business prosper in the long run. Below are the main parts of a business plan. You can omit some of these parts if you are not writing particularly to request funding.

1. Executive Summary.

This comes in first, but you have to write it last. After all, it’s difficult for you to write the summary of something you haven’t even written. This should contain all the important points of your business plan, but remember to keep it brief, understandable, and straight-to-the-point for potential investors who are too busy to read the entire document.

2. Company Description.

This includes a description of the nature of your home staging business, how you plan to start your company, a profile of the company owners, the location of your company headquarters (may be your home or a small office), and the facilities owned by your company.

3. Home Staging Services.

It’s important that potential investors understand what kinds of services you are selling. Specify whether you are offering only consultation services, or if you also provide other home staging services such as designing and furniture rentals. Also, identify the competitive edge of your services as compared to other home staging services already available.

4. Market Analysis.

This section requires that you do a little bit of market research. Focus on describing your market and the current demand for home staging. Don’t forget to include an assessment of your competition. This will help you decide what marketing strategies to undertake when you start selling your services.

5. Marketing Strategies.

This is an essential part of the formal business plan. This section describes how you will promote your business, the costs of your marketing strategies, and how you will determine whether these strategies were effective.

6. Financial Data.

If you are still planning on opening your home staging business, this section includes your projected profits in the short and in the long run. For formal business plans, you may need to ask the help of an accountant in writing this part.