Those Things You Have To Tell Buyers About Your Home

There are many different ways sellers can be involved in the lives of the people seeking to buy their house, and some ways are more intrusive than others. If you are a home seller and want to be very involved in the selling process with the buyers that have been chosen, you have the opportunity to let the new buyers in on the secrets of your home that might not have been clear in the advertisements or in their dealings with a realtor.

Some of the things about your house are good, and others aren’t so good. Depending on how long you’ve lived in the house you will know the ups and downs of this property more than anyone else, and it is up to your discretion to reveal these things to the potential buyers of your property. Put yourself in the buyers’ shoes- you wouldn’t want to buy a shiny new house and then find a cracked foundation, would you?

The basic rule of thumb in this situation is to treat the buyers as you’d like to be treated- seems simple, but in the rush to sell your home some things get neglected. Here are a few things you have to tell buyers about your home before any papers are signed.

Tell them all the great things about your neighborhood that you love. If you have kids or your neighbors have kids, tell them about the local ice cream places, local schools, and parks that the buyers may not know about. Moving is hard and for buyers with kids they are likely thinking very hard about how this move will affect their children. Put their mind at ease, but also be honest if there are any concerns you’ve had about your kids in the area.

Tell potential buyers if there are any quirks to your house. Sometimes inspectors and buyers don’t notice the loose latch on the attic door, or the slightly leaky skylight in the bathroom. Be honest about things that might need updating if you aren’t going to be the one doing those renovations yourself before the house is sold. Additionally, take the buyers on a tour of the property and point out any places where you might have dealt with old trees, power lines, rotting fence posts, and more.

Buyers will appreciate you giving them an inside look into what it takes to care for your house and property. Creating in their mind a realistic picture of what living in your house looks like will help them assess whether or not this situation is good for them. In this stage of the buying process it is better to be honest and choose the right buyer for your house rather than rush through a sale and disappoint the buyers with a housing situation they weren’t prepared for.

The information you choose to share with your property’s potential buyers is at your discretion, but be honest about the realities of your property both positive and negative.

Attracting Home Buyers with Psychology – Does it Really Work?

The concept of professional home staging isn’t a new one. In fact, it became a popular marketing tool among the real estate communities on the west coast over 30 years ago. In light of the recent housing market decline, homeowners are struggling to find creative ways to sell their home. Many real estate agents and homeowners are calling upon the services of “home stagers” to professionally prepare the house for sale. What exactly is home staging? While there are many different “tag lines,” from various sources within the industry, it can be summed up as, “using what the homeowner already has to prepare and “position” the home to appeal to the masses. A marketing tool used to facilitate a quick and profitable sale.”

With the dozens of new programs on HGTV, the home selling and buying population are taking notice of this thing called “staging.” So the question remains: Does it work? What does psychology have to do with it? The answer is yes, it does work, and psychology is a key element in preparing the home for the market. Let’s first look at the definition of “psychology.” The Webster’s dictionary definition is: “the science of the mind or of mental states and processes.” How does this apply to buying or selling a home, you ask?

It’s quite simple actually! A professional home stager will generally have the home seller pack away personal photos and momentos, remove clutter such as knick-knacks, countertop appliances, and other items that reflect THEIR lifestyle and the way THEIR family lives in the home. The stager will start with a clean slate so to speak. Through furniture placement, lighting, updated accessories and artwork, and a psychological allure referred to as “emotional connection points,” a mental process is put into play. By creating “vignettes,” or brief scenes of what life could look like, how a person might use a space, a buyer, for example, will “mentally move in” to the home. It is psychological persuasion. Here is a mental exercise to prove this point. Relax and close your eyes, imagine in your mind’s eye, a long and stressful day at work. You get home, fill the spa-tub in the Master Bath with hot water and clouds of fragrant bubbles.

You climb in for a relaxing soak, sipping a glass of wine as you watch the dancing reflections of the candle-lit room… OK, you can snap out of it now! The point is that, by using psychology…the “science of the mind,” a home stager is able to draw a prospective buyer in and help them to imagine living there themselves. By “staging” the Master Bath with fluffy towels, beautiful candles surrounding the tub, and a serving tray with a wine glass, a buyer will “emotionally connect” to this space. This is just one example, but there are many emotional connections that can be strategically implemented throughout the home.

While there are still some “non-believers” in home staging, it has been proven to be a very valuable marketing tool. It isn’t simply painting the walls and packing away extra “stuff.” In order to be successful there is that critical element of the human psyche that must be addressed.

Mastering the Open Floor Plan That Home Buyers Demand

Today’s home buyers don’t just desire an open floor plan. They demand it! But creating the ultimate open floor plan isn’t just about taking a sledge hammer to walls (hello HGTV!) it’s about thoughtful and creative design from the ground up. Here are a few easy ways to develop open floor plans that have pizzazz.

Definitely Define Spaces:

Carving out “functional spaces” gives buyers an idea as to how the open floor plan will flow and cater to their daily lives. Items such as area rugs and statement lighting help define spaces and add interest. By using an area rug in the great room and a gorgeous chandelier above the dining area, spaces are controlled and not confined.

Continuity is King:

Fundamental design elements such as flooring and recessed lighting should maintain a consistent feel in the open space. It may sound obvious, but this creates an aesthetically pleasing and seamless flow that home buyers desire. Make sure that furniture, accessories and art all complement each other. Even check the color palette among spaces to make sure there is a strong relationship in color choices and styling.

Stunning Standout Features:

In each “zone” of the open living space, make sure there is a design feature that really makes a statement. A beautiful, stone fireplace wall in the living area or statement pendants above the kitchen island gives personality to each of the spaces.

Keep Site Lines Secure:

Keep an open floor plan just that – open! Make sure to leave the space uncluttered and don’t obstruct site lines with unnecessarily large accessories or furniture pieces. Buyers want to envision themselves cooking, eating and entertaining all in the same open, airy space. Something such as a tall bookshelf or bulky sectional could be more of an eye sore that a striking statement.

Take a Space to Soaring Heights:

If the home can accommodate, it may be beneficial to add architectural drama. An open floor plan can feel even brighter and fresher with remarkable ceiling height and details. Vaulted ceilings or dramatic wood trim or beams may be the strong selling feature that stand out for a potential buyer.

Indoor Outdoor Relationship:

Don’t let the open floor plan stop at the back door! Create a seamless flow from the fresh, airy indoors to the outdoors with a continuation of flooring materials throughout both spaces as well as impressive, large glass doors and windows.

Have fun with a few (or all) of these creative design ideas that are sure to help a property’s open floor plan stand out!